DOUBLE DUTY

ITOH Hanako® Skin Lift is a dual-action beauty drink that works from within to reportedly lift and firm skin, and reduce signs of ageing.

Portrait of Tammy Strobel

ITOH Hanako® Skin Lift is a dual-action beauty drink that works from within to reportedly lift and firm skin, and reduce signs of ageing.

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The hard truth is, we start looking worse for wear as the years go by. Obvious signs of ageing such as wrinkles, fine lines, pigmentation and dullness start to appear, and we begin to look old, or worse, older than we are!

One of the main reasons for this is the breakdown of collagen fibres in the dermis (the second layer of the skin) due to the natural ageing process and environmental factors. In fact, it is believed that the body’s production of collagen and epidermal growth factor (EGF) starts to decrease after we turn 20, compromising the skin’s elasticity and firmness as well as cell renewal ability. The result? The skin starts to lose its suppleness, and fine lines make a dreaded appearance.

Drink to your skin

While we can’t stop ageing, we can certainly try to take better care of our skin. Enter Skin Lift by Japanese brand ITOH Hanako, a beauty drink that promises to not only diminish the look of signs of ageing, but also lift and tighten skin.

It has two powerful ingredients in the formula, proteoglycan and collagen, that contribute to a firmer, more lifted and hydrated complexion that glows.

First discovered in the 1970s, proteoglycan is known for promoting the regeneration of cartilage and cells. With high moisture-retention and EGF-like properties to support skin turnover, this compound is said to be effective in preventing skin ageing and maintaining beautiful skin. Meanwhile, collagen helps improve the skin’s elasticity and firmness. Each bottle is packed with 12,000mg of fish collagen.

A delicious, high-quality product

Made in Japan, Skin Lift is specially formulated for women aged 30 and above, and comes in a 10-day supply. For best results, drink one bottle (50ml) a day, either in the morning or before going to sleep. The drink has a refreshing muscat flavour, and does not contain gelatine or porcine collagen.