No one wants to be irrelevant – especially if you are a high-street label.
No one wants to be irrelevant – especially if you are a high-street label. Because if you’re not in the business of attracting the masses with accessible prices, then what’s your business?
2. Braided slides, $59.90, and leather shoes, $129.
Mango knows that. That’s why, after seasons of been-there-done that fashion, it got back its former product design manager, Justicia Ruano (she left in 2006 after 12 years at the label), to get back in form with a knock-it-out-of-thepark S/S ’18. And now, a solid F/W.
How much is it back in form? In Ruano’s words, it’s now about “timeless garments that are less based on big trends, which will only last a couple of months”. Translation: Go to Mango not for disposables but updated classics worth championing. – RT
