Forget fuss-free beauty routines. Korean brands like The History of Whoo show that more can be better in the quest for beautiful skin.
For years, the trend was to simplify beauty regimens, replacing cleansers with wipes, ditching toners and using combined moisturiser/sunscreens. Then came the K-wave, drawing attention to celebrities with beautiful – almost translucent – skin, and everything changed. It transpired that Korean beauty regimens were complex, with many meticulously followed steps, and that skincare was perceived as an essential ritual, not a frivolity. Suddenly, the idea of actually spending time on skincare became appealing – if it would lead to perfectly radiant skin.
“Whoo” is Korean for “empress”, and Bichup Soon Hwan Essence’s premium ingredients refl ect this royal connection. The serum has a concentrated version of the brand’s signature Gongjinbidan Complex, an 800-year-old imperial remedy present in all the brand’s products. This comprises six oriental herbs and is believed to balance qi and improve blood circulation. The formulation also includes Gyeongoakbidan, said to moisturise, protect skin, delay premature ageing and minimise the look of pores; Cheongsimbidan, used in the royal courts to soothe skin problems; and Haeulhwan Complex, said to boost detoxifi cation and reduce water retention. Together, these ingredients aim to detox, reduce facial water retention, and prep for the next step in your skincare routine.
The Bichup range also includes Ja Saeng Essence ($205 for 45ml) and Bichup Ja Yoon Cream ($296 for 60ml). Both are anti-ageing products designed to imbue skin with radiance while encouraging it to repair itself.
The History of Whoo products are exclusively available at Tangs at Tang Plaza, on Level 1. Find out more at www.facebook.com/thehistoryofwhoosingapore.
TRY IT YOURSELF
Show this page at The History of Whoo counter at Tangs to redeem a four-day supply of Bichup Soon Hwan Essence Valid from April 22 to May 31.
Other terms and conditions apply.
Summer days
From June 2016, Bichup Soon Hwan Essence will be available in a limited-edition bottle with a beautiful fl oral design (shown above). It will also be upsized from 85ml to 130ml ($168), and complemented by a three-piece hydrating travel kit.
