A total of 155 new products. More than 180 award categories. A panel of 14 dedicated judges. Weeks of non-stop testing.

Pamper family and friends with royal beauty rituals from The History of Whoo.

Our experiential journey through Seoul gave us a deeper understanding of Korean culture and the secrets within the regal courts By Arissa Ha.

Forget fuss-free beauty routines. Korean brands like The History of Whoo show that more can be better in the quest for beautiful skin.

A porcelain-like complexion is now literally at your fingertips thanks to THE HISTORY OF WHOO’s Gongjinhyang Seol Whitening & Moisture Cream

The History of WHOO Bi Chup Ja Saeng Essence.

You don’t have to be a blue blood to get royal treatment. South Korean luxury skincare brand The History of WHOO digs into the past and reinterprets the best beauty know-how of the royal courts.