Inside Out

Well, the brand is about to switch things up with its latest Etiquette bag. Prada has taken its iconic powder blue label found inside garments, stamped it on leather and applied it proudly on the exterior of its new bags. As expected from one of fashion’s most intellectual brands, there’s deeper meaning behind the conceptualisation of the bags. French for “label”, the range studies the “interchangeability between a logo and what it represents”. No effort has been spared to ensure that the message can be felt—even the bag’s inner lining is in the same blue hue.