NEW ORDER

Alison Loehnis tells us about the new-to-store brands that she is most excited about at Net-a-Porter.

Portrait of Tammy Strobel

Alison Loehnis tells us about the new-to-store brands that she is most excited about at Net-a-Porter.

A classic peignoir plays muse at Attico.
A classic peignoir plays muse at Attico.
ADEAM.

“Adeam draws inspiration from traditional Japanese arts and craft techniques to create urban separates and elegant dresses. I love Hanako Maeda’s use of different textural elements, which are brought together by highly sophisticated sewing and weaving techniques.”

Dress, about $1,595, Adeam.
Dress, about $1,595, Adeam.
Skirt, about $830, Adeam.
Skirt, about $830, Adeam.
Dress, about $2,085, Attico.
Dress, about $2,085, Attico.
ATTICO.

“Italian designers Gilda Ambrosio and Giorgia Tordini have reinvented the robe and have made it into a decadent piece of ready-to-wear. Their styles are unique, modern and express an elegant femininity that we all adore.”

Toe the line in Monse.
Toe the line in Monse.
MAGGIE MARILYN.

“New Zealand-based designer Maggie Marilyn has evolved the trend for exaggerated silhouettes with her own signature aesthetic. This season, she has combined strong tailoring with youthful charm, delivered with a real sense of confidence.”

Maggie Marilyn's trench is one for all seasons.
Maggie Marilyn's trench is one for all seasons.
Top, about $390, Maggie Marilyn.
Top, about $390, Maggie Marilyn.
Dress, about $3,630, Monse.
Dress, about $3,630, Monse.
MONSE.

“We launched Monse in February 2016 and it has grabbed the attention of our customers. I love the way the designers’ [Laura Kim and Fernando Garcia] rework staple pieces into new silhouettes and use cut-out details to create modern yet effortless styles.”

More: marilyn