Alison Loehnis tells us about the new-to-store brands that she is most excited about at Net-a-Porter.


Alison Loehnis tells us about the new-to-store brands that she is most excited about at Net-a-Porter.

ADEAM.
“Adeam draws inspiration from traditional Japanese arts and craft techniques to create urban separates and elegant dresses. I love Hanako Maeda’s use of different textural elements, which are brought together by highly sophisticated sewing and weaving techniques.”



ATTICO.
“Italian designers Gilda Ambrosio and Giorgia Tordini have reinvented the robe and have made it into a decadent piece of ready-to-wear. Their styles are unique, modern and express an elegant femininity that we all adore.”

MAGGIE MARILYN.
“New Zealand-based designer Maggie Marilyn has evolved the trend for exaggerated silhouettes with her own signature aesthetic. This season, she has combined strong tailoring with youthful charm, delivered with a real sense of confidence.”



MONSE.
“We launched Monse in February 2016 and it has grabbed the attention of our customers. I love the way the designers’ [Laura Kim and Fernando Garcia] rework staple pieces into new silhouettes and use cut-out details to create modern yet effortless styles.”