Lighten Up!

Get that coveted K-Beauty glow with THEFACESHOP’s new YEHWADAM Pure Brightening skincare range.

Portrait of Tammy Strobel

Get that coveted K-Beauty glow with THEFACESHOP’s new YEHWADAM Pure Brightening skincare range.

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What makes the complexion of Korean women so lust-worthy? Skin that’s translucent, luminous and with an even tone. The bad news: no amount of glow makeup can help you achieve that if you don’t have a good base. The good news: Korea’s THEFACESHOP is introducing YEHWADAM Pure Brightening, a skincare line inspired by age-old skincare secrets handed down for generations.

In keeping with tradition, the line contains natural ingredients including white ginseng, pearl, poria cocos wolf, bai zhu (a Chinese herb), cnidium officinale Root, honeysuckle and peony, which work together to help strengthen, nourish and brighten the skin by reducing the appearance of dark spots and pigmentation.

The secret behind the range is a traditional Korean method called Baekjabeop, which involves boiling the ingredients for long hours to extract their benefits. According to Eastern medicine, this processing method eliminates toxins that could irritate the body while increasing the efficacy of the ingredients. 

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THEFACESHOP YEHWADAM Pure Brightening Toner

A brightening toner that illuminates and moisturises dull, dry skin.

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THEFACESHOP YEHWADAM Pure Brightening Serum

This serum infuses skin with moisture, and revitalises and brightens skin by taking care of spots including blemishes.

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THEFACESHOP YEHWADAM Pure Brightening Emulsion

An emulsion-type moisturiser that hydrates and brightens dull skin.

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THEFACESHOP YEHWADAM Pure Brightening Cream

This cream instantly boosts skin’s radiance and reduces the appearance of pigmentation spots.

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