With their solid reputation for craftsmanship, engineering, and pursuit of excellence, German companies are well positioned to strengthen their brands in the new digital economy. And with the Meisterkreis photography exhibition, they are taking this message to the world.
TAKING THE ’MEISTER-SPIRIT’ INTO THE DIGITAL AGE
Both German and Singaporean entrepreneurs, engineers, designers and artisans are constantly striving for excellence and innovation. “Made in Germany” remains successful and allows our trade relations to ﬂourish and continue to grow. Germany remains the second largest economy worldwide, in terms of exported goods and services.
New trends continue to transform our business world and our societies. Digitalisation is driving innovation and changing the way we produce or distribute goods, or render services. German companies are at the forefront of this development, in the midst of another technological revolution towards Industrie 4.0.
Merging new technologies with traditional techniques and values of German craftsmanship has created unique products and innovations which consumers worldwide cherish for making their daily lives more pleasant, comfortable – and also more sustainable. The “Meister”-spirit, the century-old title still in use for artisans who excel in their ﬁeld, remains at the core of Germany’s small- and medium-sized enterprises which are the backbone of the German economy.
In order to take this spirit abroad, the German Federal Foreign Office has teamed up with the Meisterkreis for a series of exhibitions and events that show the sense of quality possessed by both German companies and cultural institutions. Meisterkreis unites people, companies and institutions from Germany that stand for culture, creativity and the very highest standards of economic performance. A closer collaboration in this ﬁeld can complement our existing strong economic ties and R&D partnerships. Therefore, the project is also aimed at professionals of our creative industries to provide impetus for an exchange, by looking for common ground between Singapore and Germany, thus stimulating new ideas and business collaborations.
I invite you to join this dialogue and exchange views on how to move forward together with more than 1,700 German companies that are active in Singapore today, ranging from start-ups to well-established landmark enterprises with decade-long investments. I would like to thank The Peak for taking us on this journey to German excellence!
Dr Ulrich Sante
Ambassador for the Federal Republic of Germany