NOT JUST COLOURFUL BASTIONS OF POP CULTURE, LEW’S TOY COLLECTION SERVES AS UNEXPECTED CATALYSTS FOR INNOVATION.
NOT JUST COLOURFUL BASTIONS OF POP CULTURE, LEW’S TOY COLLECTION SERVES AS UNEXPECTED CATALYSTS FOR INNOVATION.
MASKED RIDER
Why would anyone create a superhero with the head of a fly? For Lew, the Masked Rider’s defiance of an archetypal hero embodies the boundless worlds of manga and anime. “There’s a lot of creativity involved and it stimulates me to think bigger, beyond the world we live in now. As Einstein once said: ‘Imagination is more important than knowledge.’”
MAZINGER Z
Growing up in the ‘70s, Lew followed the adventures of Mazinger Z, a Japanese super robot, as it embarked on its quest to slay other mechanical beasts. Five years ago, he came across this all-black version of the character and it reminded him of his childhood – a time where he believed anything was possible. Lew says that staying open to possibilities, no matter how remote, is key to birthing new ideas.
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