First Look

When In Good Company launched five years ago, it quickly won over fans for its pared-down philosophy and well-made wardrobe essentials. The home-grown label has added another milestone to its list: It has launched its first menswear capsule collection. The range doesn’t veer away from the brand’s minimalist aesthetic and comprises classics refreshed with a more relaxed silhouette and boxier proportions. “In terms of getting the right proportion and shape, every centimetre matters in the cut… it’s a challenging balance that is less obvious in womenswear, but a standout trait in our interpretations of a relevant and modern city wardrobe,” explains Sven Tan, the label’s Creative Director and co-designer.