Along the Avenue

Whether it’s shopping or dining, you’ll definitely be spoilt for choice with the ever-changing variety at J.Avenue.

Portrait of Tammy Strobel
Whether it’s shopping or dining, you’ll definitely be spoilt for choice with the ever-changing variety at J.Avenue.
Photography Alexander Ow, Nyen
Photography Alexander Ow, Nyen

Looking for a million things to do in the West? Spice up a day of watching movies on an IMAX screen or laughing it up at the ice skating rink with a stop at J.Avenue, the hip shopping and dining destination on Level 2 of JCube. With over 100 outlets that offer everything from the latest Korean fashion trends to adorable Japanese mochi desserts, there is something for every whim and fancy – and even better, it’s easy on the pocket too. There’s always something new to explore, so here are some of J.Avenue's latest tenants.

Looking for J.Avenue? Don't worry,
the pink scooter marks the spot!
Looking for J.Avenue? Don't worry, the pink scooter marks the spot!
My Reading Room
MakMak, #02-65

Experimentation and adventure are what it’s all about at this delightful dessert stop. With the help of a frozen plate, MakMak concocts playful creations that are only limited by the imagination. Stir-fried ice cream rolls? Yup, you’ll find them here.

RIZdelights, #02-70

This home-bakery-turned-pastry-studio made its name with tasty halal treats that look as good as they taste. With a range of sweets that spans the customary macarons, eclairs and cupcakes, but also include traditional Malay desserts, it’s the perfect place to share a bite with family or friends.

Sunny, #02-90

Ask any fashionista, and she’ll say that accessories make or break the outfit. From girly glam to cool-but-cutesy, here’s where you’ll find the perfect finishing touch for your look. Harajuku or Hongdae? How about both?

K-Pop Annex, #02-91

Calling all K-Pop fanatics – if you’re desperate for posters of your favourite girl group, or maybe Big Bang everything, come here. So what if someone else throws shady looks at your EXO-ed out backpack? How else will oppa know that you care?

J & Lin Fashion, #02-100

Whether your style is weekend warrior or working woman, let this fashion wonderland be your one-stop shop. With its trendy mix of cool, street-inspired clothes and versatile smart-casual pieces, you’ll definitely find something to inspire your next #ootd here.

Happy Girl, #02-107

Stand out from the crowd in Happy Girl’s bright colours and too-cool-for-school prints. If you’re a fan of Zooey Deschanel’s trademark vintage style, the store’s retro silhouettes and flower-child aesthetic will be right up your alley