FERRETTI GROUP’S CRN launched an advertising campaign named ‘We Reinvented The Idea Of Bespoke’, which conveyed the message of offering an innovative approach to tailor-made products suiting yacht Owners’ preferences and personality.
FERRETTI GROUP’S CRN launched an advertising campaign named ‘We Reinvented The Idea Of Bespoke’, which conveyed the message of offering an innovative approach to tailor-made products suiting yacht Owners’ preferences and personality.
The campaign centres on the claim “we reinvented the idea of bespoke”, expressing the brand’s focus on craftsmanship and style and representing the added value of products designed and made in Italy. The claim highlights the essence of the shipyard’s role: taking the wishes of customers and giving them a tangible form with no limits
CRN has re-invented a new way of building tailor-made yachts with the same approach as a master tailor. Each customer has one’s own specific measurements and needs, and no “suit” should be the same as another. The superyachts built by CRN reflect the vision of their Owners, matching their personal taste and style while fulfilling specific needs and desires.
The yachts are the protagonists in the new campaign designed by Milan’s Savile Row Agency with Creative Director Lorenzo Cascino. They become icons for people who expect to stand out from the crowd with a fully-customised pleasure vessel, a unique example designed by CRN’s Bespoke Atelier.
