In the hands of local label Biro, even staples like denim look unexpected.

Portrait of Tammy Strobel
In the hands of local label Biro, even staples like denim look unexpected.
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For understated, everyday menswear that is defined by precise tailoring, quality Japanese fabrics and muted colours, Walid Zaazaa’s go-to label is local label Biro, founded by brothers Keng How and Kage Chong.

Zaazaa, whose multi-label concept store Manifesto at Capitol Piazza is known for its tight edit of cult fashion labels, says the label caught his eye because of the “attention to detail, use of good fabrics, excellent craftsmanship and a strong emphasis on wearability”.

Biro, which was launched in 2013, is most recognised for its jeans, which are made of raw selvedge denim, but it also has a neat collection of spot-on elevated basics including chinos, tees, shirts and jackets made with fabrics sourced from Japanese mills. For its latest collection, titled “The Farout”, standout pieces include a red floral print top made of premium Japanese linen, and a constructed premium seersucker shirt that’s lightweight yet versatile enough to be dressed up or down.

“Wearing Biro is not an inyourface statement like wearing a streetwear logo tee. The label has a certain attitude that is extremely relaxed but very stylish. Everything is based on a good fit and effortless dressing,” says Zaazaa, who was a former menswear design director at DKNY. “Their work is more intellectual, in the sense that you can see their constant effort to design modern, streamlined and innovative collections.”

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