TEXT LYNETTE KOH
Louis Vuitton’s latest collaboration sets a new standard for high-low fashion fusions.
From the Louis Vuitton graffiti logo bags created by the late designer and artist Stephen Sprouse in 2001, to Lanvin’s co-created denim pieces with edgy Swedish label Acne Studios, many of high fashion’s greatest hits have been born of partnerships with names bearing plenty of street cred.
Unsurprising, considering how such collaborations are the perfect mash-ups of grit and glamour.
The latest such pairing, however, looks set to raise the bar for unlikely creative collaborations. At Louis Vuitton’s recent Autumn/Winter 2017 show in Paris, the luxury brand (once again) upended its famous monogram by incorporating the logo of wildly popular New York-based streetwear label Supreme.
Including leather bags, a skateboard and a US$68,500 (S$97,000) trunk in Supreme’s signature shades of red and white, the collaboration sees the meeting of two brands that score high in the desirability stakes in their respective spheres. While Louis Vuitton fans put their names on months-long waiting lists for the brand’s most popular new leather goods, Supreme devotees – clad in the brand’s hoodie jackets, T-shirts and sneakers – camp outside the label’s stores overnight when new deliveries (or “drops”) are set to arrive.
In an anything-goes age of hybridisation, these two worlds sometimes overlap. And when they do, it’s usually courtesy of some of today’s most influential cultural figures, which makes the Louis Vuitton-Supreme fusion even more sought after: Top hip-hop producer Pharrell Williams, for instance, is a fan of both brands.
Affirming the collection’s crossgenerational appeal, David Beckham and his teenage son Brooklyn have already been spotted with pieces from the yet-to-be-released range. As the football star told fashion website Vogue.
com, when asked about his thoughts on the pairing: “It’s amazing. Supreme is a label my kids are really into.”
This Louis Vuitton Epi leather keepall is a playfully luxe take on the Supreme duffle bag.