London-based fashion designer Erdem Moralioglu is no stranger to collaborations. Outstanding ones include eyewear with Cutler and Gross in 2009, limited-edition notebooks and diaries with Smythson, and a pair of jeans with J Brand in 2010. His latest with H&M isn’t just his most mass; it’s also truest to his signature aesthetic – romantic floral prints and classic feminine lace frocks.s
London-based fashion designer Erdem Moralioglu is no stranger to collaborations. Outstanding ones include eyewear with Cutler and Gross in 2009, limited-edition notebooks and diaries with Smythson, and a pair of jeans with J Brand in 2010. His latest with H&M isn’t just his most mass; it’s also truest to his signature aesthetic – romantic floral prints and classic feminine lace frocks.
Who’s the man?
He is.
The collection launches on Nov 2 at H&M Orchard Building and Ion Orchard, as well as at www2.hm.com/en_asia2/index.html.
Lined wool-blend
jacket, $249.
Cotton-blend blouse, $219.
Polyester dress, $449.
Polyester-blend dress with waist cut-outs, $249.
Brass earrings with
crystals, $64.95.
Polyester-blend
pants, $179.
Lined polyester and acrylic coat
with grosgrain ribbon, $349.
Polyamide-blend
plimsolls, $179.
Polyester-blend skirt, $249.
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