TRADEMARK

Preppy-quirky fashion-turned-accessories label started in 2013 by sisters Louisa and Pookie Burch, step-daughters to Tory Burch.

Portrait of Tammy Strobel
My Reading Room

What: Preppy-quirky fashion-turned-accessories label started in 2013 by sisters Louisa and Pookie Burch, step-daughters to Tory Burch.

Why: There’s a charming artiness to its vintage- inspired bags, shoes and jewellery that never feels try-hard. Cue Fall’s petite hobo bag with a top-handle wrapped in gingham- patterned silk taffeta, elfin ’70s-style slides and boots, and sculptural earrings anchored by irregular- shaped pearls.