Now, you don’t have to fear bleaching or over-styling your tresses. Dry, frizzy and limp locks don’t stand a chance against Dove’s Advanced Hair Series, which promises to deeply nourish and regenerate your hair, as if the damage never happened.
Now, you don’t have to fear bleaching or over-styling your tresses. Dry, frizzy and limp locks don’t stand a chance against Dove’s Advanced Hair Series, which promises to deeply nourish and regenerate your hair, as if the damage never happened.
A revolutionary new ingredient
Curls and ombre hair may be bang on trend, but the heat or chemical treatments needed to achieve the looks (think perming or colouring services) can leave your tresses looking lacklustre and prone to breakage. Here’s the solution: Dove’s latest Advanced Hair Series, which is manufactured in Europe and comprises three ranges of advanced targeted treatments for different hair needs. The star range, Regenerate Nourishment, is designed to repair even the most damaged or bleached hair for healthier-looking locks. The standout key ingredient in the range: an extract of the rare marine red algae. Commonly found in intertidal zones with extreme environments, the resilient red algae has compounds such as carrageenan and trehalose to help it stay hydrated and protected against damage from extreme environmental stressors. Dove harnesses the strong moistureretention properties and extraordinary resilience of red algae, and combines it with other ingredients – such as a reparative keratin essence – in the Regenerate Nourishment range to help replenish lost nutrients as well as reconstruct and strengthen hair from within. According to the brand, the range restores your hair to its optimal state – as if it has never been damaged before, even in cases where it has been bleached repeatedly. Expect professional and salon-grade results.
A breakthrough serum-in-oil formula
The hero product is Regenerate Nourishment Serum-in-oil ($16.90). Said to be the first of its kind in the market, it combines the properties of oil and serum to provide even deeper care for your tresses than an oil or a serum alone. The serum acts on the surface of the hair while the oil penetrates deep into the hair shaft. The product is rapidly absorbed so it can immediately work its magic. Tresses instantly look glossier, and feel softer and silkier right after. With continued use, your hair will feel stronger too, which helps prevent dryness and split ends.
Three steps to lustrous locks
Use Regenerate Nourishment Shampoo ($13.90) for a thorough cleanse of the hair and scalp; the Conditioner ($13.90) for smoother, softer tresses; and the Serum-in-oil for intense reparation. We like that the products are infused with notes of white sandalwood, musk, water orchid and green tea. They’ll leave your hair fresh and beautifully scented, as if you’ve just stepped out from a hair spa!
