The Timepiece That Every Woman Needs

Baby-G’s latest release is a muchneeded reminder that you never have to compromise form for function.

Portrait of Tammy Strobel

In today’s world, where multihyphenate careers reign supreme, one timepiece that merely accompanies the contemporary woman no longer suffices. With Baby-G’s latest G-MS MSG-C100 launch, all power women should cop one (or two) for themselves. – VW

The MSG-C100 is all about that quiet confi dence. With a generously sized case and selection of clean colourways to boot, this timepiece is a closet essential for the bold woman who is already bringing her A game.

My Reading Room


The lightweight timepiece (about 40g) boasts herringbone resin bands which feel almost like a second skin – so you would probably not feel the need to remove the watch before hitting the gym or your weekend hike. And it looks just as good when you’re typing away in the office.
My Reading Room


When a timepiece is shock-resistant, waterproof up to 10-bar, and has two LCDs on the dial that can be customised to display the date, day of week, world time or other data of choice, it is built to handle the rigours of a busy lifestyle.
My Reading Room


The dial’s pyramid-cut pattern, the stud-like indices at the 12, 3, and 9 o’clock positions, and the lustrous pink-gold finish of the bezel are the small details that make this timepiece a mighty companion.

"The watches are available at all G-Shock Casio outlets (except IMM). Prices: $199-$219"

The Birth of Baby-G

In the 1990s, watchmakers were fully invested in the tough look. The way G-Shock steadily became a fashion staple for young men inspired Casio to create a line which fitted women’s slimmer wrists. It did not take long for Baby-G to become extremely popular among teenage girls, motivating the company to design more series for it, such as the G-MS line that incorporates metal elements.