The Brands You Want On Your Radar

The seven here are not new, but boy, do they have a strong Cruise POV – dressing women, not just young adults.

Emilia Wickstead

The London based New Zealand designer is the go-to for one of the most prominent women in the world – Kate Middleton. That’s not why she’s featured here. It’s because of her Phoebe Philo/ Celine-ish soft, womanly drapes; her elegant two piece-like dresses that are as good for work as for drinks after; the feminine yet unpredictable prints; and column like evening numbers.

Delpozo

It doesn’t matter that the world is tripping over itself for youth quake. The Spanish label has never cared for it, with its razor focus on the modern-beautiful – dresses and separates with ruffles, and always-ﬂattering A-line skirts in a carnival-and-cotton-candy-like palette that could have walked off a Wes Anderson ﬂick.

Unravel

An off-duty favourite of It girls like Gigi Hadid and Kendall Jenner, Unravel is what Off -White was before it became way less Off White. The LA based brand’s usual dark hues are replaced with popping neon brights on easy-cool and easy-to-wear athleisure.

Maison Rabih Kayrouz

Lebanese designer Rabih Kayrouz should be a household name with his ﬂair for the structured and printed. With a Cruise that’s a marriage of practical yet intellectual, he won’t be ﬂying low for long.

Erika Cavallini

Inspired by the Italian countryside, the designer offers soft, ﬂoaty smocks you want to Insta in, Hermes-like sandals, and the backpack pouch we want to have now.