The Brands You Want On Your Radar

The seven here are not new, but boy, do they have a strong Cruise POV – dressing women, not just young adults.

Portrait of Tammy Strobel

Emilia Wickstead

The London based New Zealand designer is the go-to for one of the most prominent women in the world – Kate Middleton. That’s not why she’s featured here. It’s because of her Phoebe Philo/ Celine-ish soft, womanly drapes; her elegant two piece-like dresses that are as good for work as for drinks after; the feminine yet unpredictable prints; and column like evening numbers.
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It doesn’t matter that the world is tripping over itself for youth quake. The Spanish label has never cared for it, with its razor focus on the modern-beautiful – dresses and separates with ruffles, and always-flattering A-line skirts in a carnival-and-cotton-candy-like palette that could have walked off a Wes Anderson flick.
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An off-duty favourite of It girls like Gigi Hadid and Kendall Jenner, Unravel is what Off -White was before it became way less Off White. The LA based brand’s usual dark hues are replaced with popping neon brights on easy-cool and easy-to-wear athleisure.
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Maison Rabih Kayrouz

Lebanese designer Rabih Kayrouz should be a household name with his flair for the structured and printed. With a Cruise that’s a marriage of practical yet intellectual, he won’t be flying low for long.
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Erika Cavallini

Inspired by the Italian countryside, the designer offers soft, floaty smocks you want to Insta in, Hermes-like sandals, and the backpack pouch we want to have now.
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Giambattista Valli

He’s Italian, but when it comes to French chic numbers – from short and lacy to long and flowy – he’s the undisputed numero uno.
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Hillier Bartley

Katie Hillier and Luella Bartley like to play with the tailored suit, turning it into Edwardian charm-meets-’80s disco outfits. – RT