...can result in tired eyes and sallow skin. Thankfully, this eye cream and these sunscreens target the unique concerns overworked, gadget-obsessed women. EUGENE QUEK reports from Tokyo.
Main photo Corbis
After applying Dior Prestige Le Concentre Yeux, roll the ceramic rotating tip (the white bit on the applicator) along your upper lash lines – this supposedly boosts the density of the lashes at the roots. Then, using the larger gold pearl, massage the under-eye area using circular motions; apparently, this decongests the skin, getting rid of dark circles and reducing puffiness.
BEAUTY PROBLEM #1
Thin lashes and tired eyes
Peepers looking puffy after a day spent eyeballing your electronic devices? You’re not alone. “The average Asian woman spends eight hours or more per day on her tech gadgets,” says Nathalie Cachin, scientific communications manager at Parfums Christian Dior. “This constant squinting can cause swelling and shadows around the eyes.”
The countermeasure? The new Dior Prestige Le Concentre Yeux ($250), an anti-ageing eye cream that comes with a gold-plated applicator.
Infused with Rose de Granville nectar, the silky salve promises to inhibit inflammation and diminish dark circles. Also intriguing is the cotton nectar in its formula, which is said to strengthen sparse lashes.
Interestingly, these purported effects are said to be boosted with the use of the applicator, which simulates the massages offered at the posh Dior Institut spas. Shigeo Okubo, market and consumer intelligence manager at Parfums Christian Dior’s Asian Innovation Center, adds: “The ceramic rotating tip maximises the effi cacy of the formula while offering you the benefits of Asian massage techniques.”
My experience? The gentle tool glides across my lids without tugging on my sensitive skin. “Eye” love it!
BEAUTY PROBLEM #2
Dryness and sallowness
According to Dior researchers, an addiction to smartphones and tablets can have a direct, detrimental impact on the dermis. As Yuri Okano, director and senior consultant at cosmetics evaluation firm Ciel Co, explains, “exposure to artificial light can cause dehydration and produce carbonylated proteins in the skin, which result in a yellowish tint.”
To counter this: Dior’s Prestige White Collection The UV Protector Youth & Radiance Blemish Balm SPF50+/PA+++ ($165) and The UV Protector Youth and Radiance Rosy Glow SPF50+/PA++++ ($165). Both boast Artificial Light Protector, a new mineral filter that “safeguards against UV rays and up to 85 per cent of radiation from artificial light,” says Yuri.
These colour-correcting sunscreens leave zero telltale streaks and lend your complexion a pink luminescence – fantastic for masking signs of fatigue.
Dior Prestige White Collection The UV Protector Youth and Radiance Rosy Glow SPF50+/PA++++, $165.