Under Construction

Anya Hindmarch has launched a “Build a Bag” initiative that allows customers to personalise their dream bags.

Portrait of Tammy Strobel
My Reading Room

Anya Hindmarch has launched a “Build a Bag” initiative that allows customers to personalise their dream bags. The star of this customisation service is a bucket bag that first appeared on Hindmarch’s fall/winter 2017 runway. It takes just three easy steps to come up with a combination to call your own: Choose your preferred bag size and skin, select your handles and straps, then go crazy accessorising with an assortment of charms, and decorative tassels and stickers. The service isn’t available in Singapore just yet, but you can still head to the brand’s website to take part in the action, or walk home with a standard version of the bucket bag and let your skill in art and craft take over.