It was utter chaos outside Dolce&Gabbana’s show venue, where a mob of screaming teenage girls turned up to catch a glimpse of Cameron Dallas. Inside, the 22-year-old heartthrob (who rose to social media king status on video-sharing application, Vine) was seated front row with 20 other social media superstars of varying pedigrees. Dubbed the “Millennial Generation” by Domenico Dolce and Stefano Gabbana, this group of digitally savvy personalities share close to 30 million Instagram followers between them—an impressive number if you're looking to redirect a younger customer to your brand. That’s not to say the Italian designer duo’s clothes couldn't have gotten eyeballs on their own. In fact, revolving around the theme of “Tropico Italiano,” spring/summer 2017’s outing of glorious cropped jackets and printed dresses came bedecked with flirty and feminine exuberance.
The grand finale of models walking en masse, each sporting a logo slogan tee, made for one special Instagram moment.
CALL OF THE STREET
Designed together with Off -White’s Virgil Abloh, Moncler’s exclusive “O” collection is back for a second season. The latest collection continues to build on all the strengths that made the previous outing so well-received: Abloh’s love for streetwear and Moncler’s renowned expertise in making hardy outerwear. Abloh turned technical fabrics such as glossy PVC into a line-up of garments dripping with cool attitude. His signature use of graphic logos, bands and signs are another highlight of the collection. They turn up on jackets, hoodies and parkas, rendering them instantly desirable.
A beach vacation isn’t complete without the right swimwear, and Uniqlo’s collaboration with French label Princesse tam.tam has rolled out some lovely pieces for you to flaunt your curves in. The affordable collection is made to evoke the wondrous feeling of carefree days spent in Saint-Tropez, so expect to find sporty bikini tops, one-piece swimsuits and beach-to-party-ready dresses in stripes and botanical prints full of French sophistication.