Founder and Artistic Director of Sandro, Evelyne Chétrite, is leading the charge in creating affordable luxury designs for women who love modernity and femininity.
How has your background influenced your attitude and design philosophy?
I grew up in Morocco, which I love for its vivid colours and beautiful handcrafted materials. Then, as a teenager, I moved to Paris, a fashion capital with a rich history. Both these experiences influence what I do at Sandro; utilising beautiful fabrics while maintaining a quintessentially French aesthetic.
How has Sandro evolved over the years?
When we created Sandro in 1984, I never thought it would become an international brand with stores all over the world. When I first started, I designed for myself—classic, good quality pieces that are comfortable—it was that simple. I also wanted to create a workplace that feels like a community, and I think we’ve achieved that with our family business. I don’t want to rush the expansion of the brand. We need to be patient and continue being focused on surprising our customers.
What are the five Sandro essentials that every woman should have?
The Flame sneaker, which is our bestseller. Also, skinny jeans are timeless, but for now, I’d say a slightly flared pair in dark grey is more chic. A well-tailored suit with the perfect balance of masculinity and femininity; a lace dress and a chic, laid-back androgynous coat.
What's the most fulfilling part about being a fashion designer?
