Style at your fingertips—shopping made easy with online fast-fashion brand Pomelo.
Pomelo is a one-stop shop for the discerning woman who is always on the lookout for fabulous finds. Whether you’re an uptown girl with a preference for sophistication and a polished look, or a downtown chick who prefers to hit the streets in eclectic, urban streetstyle inspired ensembles, there’s something for everyone.
Launched in Asia, the ecommerce website prides itself on an extensive inventory that offers quality pieces at purse-friendly prices. Besides that, Pomelo also keeps its fingers firmly on the pulse of fashion by drawing inspiration from the catwalks of major fashion capitals, to the charming streets of South Korea. The Asian city, in particular, is a major source of influence for Pomelo. “Our style is inspired by South Korea’s coolest— the girls from Gangnam [Seoul's fashion district], who in our eyes are the epitome of Asian cool. Like them, our style is refined, experimental, effortlessly chic and unique,” explains Meg Mistry, the brand’s President.
Pomelo offers two key lines: Studio and Soho, each distinct in their approach to dressing the contemporary woman. The former is about clothes that are sophisticated, refined and polished. Think: Sleek jackets, minimalist jumpsuits and impeccable shirts. On the other hand, Soho’s range of light slip dresses, flirty skirts and denim jeans all embody a youthful spirit. What it all means: You can not only invest in time-honoured wardrobe essentials that will never go out of fashion, but also seasonal staples that will put you leagues ahead in the style game.
The utilitarian Myer jumpsuit combines military influences with functionality
RAY OF LIGHT
Pomelo's latest collection is a celebration of exotic summer sojourns and endless party nights.
The fun doesn’t end when the sun sets. Hit the hottest clubs and shine like a superstar in accents of gold and silver. Throw on a smart jacket for a dash of masculine tailoring.
Nora metallic tee, $33
Honeycomb earrings, $14
Ace any dance-off with shimmer
Marcs mini dress, $44
Metal earrings, $16
Lizzy shorts, $28
Wynwood oversized blazer, $76
Besides printed paisley dresses, off-shoulder tops and sexy shorts, the modern bohemian girl takes pride arsenal of statement tassel necklaces funky shades.
A pair of gladiator sandals completes the colourful Rosalie dress
Rhoda fringe crop top, $28
Blossom bauble earrings, $40
Lisa necklace, $36
Estin blouse, $36
Amsterdam sunglasses, $19
Lovell asymmetrical skirt, $36
Stripes are always en vogue. To ace this linear equation, contrast various widths and lengths for a stellar look.
Be a talking point by bravely mixing colours
Enya tank, $24
Sidonio culottes, $44
Katelyn blouse, $33
Fisher bow-tie headband, $16