IT MIGHT BE ONE OF THE WORDS MOST OVERUSED IN RECENT FASHION HISTORY TO HELP SELL A BRAND OR PRODUCT.
IT MIGHT BE ONE OF THE WORDS MOST OVERUSED IN RECENT FASHION HISTORY TO HELP SELL A BRAND OR PRODUCT. BUT IF 2020 HAS TAUGHT US ANYTHING, IT’S THAT SHARED BELIEFS AND A SENSE OF BELONGING CAN MAKE AN IMPACT (AND WARM THE COCKLES OF THE HEART). LAUNCHED IN THE MIDDLE OF THE EXCESS-LOVING ’80S, CARTIER’S PASHA DE CARTIER WAS A STRIKING INTERPRETATION OF THE AGGRESSIVELY MASCULINE SPORTY WATCHES THAT WERE TAKING OFF AT THE TIME. ITS CASE WAS SUMPTUOUSLY ROUND WHEN MOST DESIGNS ON THE MARKET WERE GEOMETRIC AND ITS CAN’T-MISS-IT CROWN CAME WITH AN IDIOSYNCRATIC CHAIN-LINK CAP. THIS MONTH, IT RETURNS TO STORES – AVAILABLE IN 35MM AND 41MM IN HANDSOME GOLD OR COOL STEEL. AND TO MARK THE OCCASION, THE FRENCH MAISON HAS ASSEMBLED AN UNLIKELY TRIBE OF DISCIPLINE-SPANNING CELEBRITY AMBASSADORS WHOSE COMMON DENOMINATORS ARE THEIR YOUTH, SUCCESS AND NON-CONFORMIST STREAK. HERE, AN EXCLUSIVE LOOK AT – AND MESSAGE FROM – THIS RADICAL PACK.
“WHO I AM IS VERY CLOSELY LINKED TO WHAT I MAKE. I’M JUST SAYING EXACTLY WHAT I WANT TO SAY AND EXACTLY HOW I WANT TO SAY IT. IT’S A LITTLE TERRIFYING BUT ALSO REALLY EXHILARATING. I’M REALLY PUSHING MYSELF TO EXPLORE THE EDGES OF MY CREATIVE PURSUITS.”
Troye Sivan, self-made alt pop star
Sivan, Youtube sensation-turned-global prince of pop with over 6.7 billion streams, wears a Pasha de Cartier 41mm steel watch on matching bracelet. All Cartier
Malek, whose next star turn is in the highly anticipated Bond flick No Time to Die, wears a Pasha de Cartier 41mm steel skeleton watch on matching bracelet
Anti-heroine on-and off-screen, Williams – who’s also founded start-ups that connect creatives – wears a Pasha de Cartier 35mm 18K pink gold watch with diamonds and sapphire on matching bracelet
Fencing champ-turned-K-pop superstar and designer Wang wears a Pasha de Cartier 41mm 18K yellow gold watch with sapphire on leather strap
The category-defying Smith, who’s also got her own talk show, wears a Pasha de Cartier 35mm steel watch on matching bracelet
I GRAVITATE TO ROLES THAT ARE INSPIRING AND PROGRESSIVE. IT’S MY HOPE THAT SOME OF THESE CHOICES CONTRIBUTE TO MOVING THE INDUSTRY FORWARD.”
Rami Malek, chameleonic award-winning actor
“TO BUILD SOMETHING AND TAKE AN IDEA FROM JUST AN IDEA TO A FULL-BLOWN PROJECT, IT REALLY DOES TAKE A VILLAGE. SO FOR ME IT’S ABOUT FINDING THE RIGHT TEAM, FINDING PEOPLE WHO YOU TRUST.”
Maisie Williams, Gen Z actress/startup founder
“THERE’S NO FINAL DESTINATION IN LIFE, BUT EVERY STEP TOWARDS YOUR GOAL, EVERY CHAPTER IN YOUR HISTORY, IS A BIG STEP (FOR YOURSELF). JUST TRUST YOURSELF AND WRITE YOUR OWN HISTORY.”
Jackson Wang, multi-hyphenate entertainer
“YOU ALWAYS HAVE TO BITE OFF MORE THAN YOU CAN CHEW TO EVOLVE AS A PERSON AND ESPECIALLY AS AN ARTIST, AND PROVE TO YOURSELF THAT YOU CAN DO THIS AND THAT YOU CAN EXPAND."
Willow Smith, musician/activist/style icon
Text & coordination Keng Yang Shuen Photos Courtesy of Cartier
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