NOT JUST AN INSTAGRAM TAKEOVER

Parisian multi-label concept store Colette has always been progressive in the collaboration game.

Portrait of Tammy Strobel
My Reading Room

Parisian multi-label concept store Colette has always been progressive in the collaboration game, but its next tie-up takes it to another level. From June 19 to December, it’ll hand the reins of its second floor over to a single brand, complete with custom-made installations and special products. Kicking off the “takeover” will be Balenciaga, which will hold court till Aug 5 and use the space for its Men’s F/W ’17 show, as well launch an exclusive women’s collection and limited edition products. Subsequent brands on the roster include Chanel and Saint Laurent, with every leg documented on Colette’s website.