Hippie chic has been this year’s biggest fashion throwback and, with a selection that covers everything from rocker to girlie, the women’s wear department on level 3 is a modern boho’s paradise.
To understand the enduring appeal of ’70s bohemia, just look at the movement’s female style icons: stevie nicks, fleetwood mac frontwoman/ gypsy siren with her shawls and diaphanous robes. Then there’s anita pallenberg – model, actress and keith richards paramour, who injected some rock and roll into the look with her furs, miniskirts and knee-high boots. Or ali macgraw, the hollywood darling whose peasant dresses and ethnic jewellery conjured an eclectic charm.
Whatever the approach, the result was always a romantic, arty cool – a sensibility that’s shared by the women’s wear brands in store this season. Take italian label motivi, which has recreated the ultimate woodstock wardrobe with floaty printed tops, fringed outers and denim bell-bottoms. Meanwhile, london’s lipsy, known for its body-con party frocks, has channelled its signature flirtatiousness into relaxed floral mini dresses with bishop sleeves – complete with floppy hat to emulate present-day boho queen, rachel zoe.
We highlight five brands that are putting their own spin on the flower child revival.
With tie-dye prints and matching skinny neckties, this british newcomer gives classic wrap dresses a mick jagger edge.
See by Chloe
The diffusion line of the label that defined french bohemian style. This season, expect crisp lace-up tunics and breezy floral dresses with a girlish appeal.
This british high-street label’s flowing minis, fur-trimmed jackets and fringed ponchos are part sexy, part glamorous, and all anita pallenberg.
The italian label puts a feminine spin on folksy janis joplin style with fringed jackets, and patchwork patterns on breezy tops and dresses.
Debuting in store this season, this 12-year-old french label does effortlessly sophisticated staples. How that translates to hippie chic: elegant silk kaftan tops and maxi dresses.