The Cream That’s Selling Every Six Seconds

Here’s what you need to know about the brand that started the snail cream trend.

Portrait of Tammy Strobel

Have you heard of It’s Skin?

A clinical skin solution brand from Korea, It’s Skin is the first Korean brand to introduce snail creams. Made with snail mucin, a mucus protein secreted by snails that contains amazing regeneration properties, it’s a super effective anti-ageing ingredient. It’s Skin is known for its Prestige D’escargot range that contains 21 percent snail mucin – the amount needed for optimal results. All products are formulated to solve various skin concerns – from anti-ageing to dehydration – and have passed clinical skin safety tests. Here are their best-sellers

1 Prestige Crème D’escargot

Suitable for all skin types, the Prestige Crème D’escargot is a multi-functioning 5-in-1 face cream. The snail mucin extract is rich in chondroitin, which reduces signs of stress and skin troubles. Not only that, the fermented pseudoalteromonas and campsis grandiflora extracts hydrate the skin to make it more supple and healthier-looking. It also helps to maintain a more youthful appearance, with ingredients like arbutin and adenosine to smooth out wrinkles and rough skin, and brighten your overall complexion. Prestige Crème D’escargot (60ml), $79.90

2 Prestige Yeux Ginseng D’escargot

There’s a good reason why this is the best-selling eye cream at Lotte Duty Free Shop in Korea. The ginseng promotes better blood circulation, while the niacinamide lightens dark circles with its natural brightening properties. And thanks to the regenerative abilities of snail mucin and adenosine, it also helps reduce wrinkles and revitalise the skin around the eyes. Prestige Yeux Ginseng D’escargot (15ml), $79 for 2.

<b>AWARD-WINNING</b> The Prestige Crème D’escargot was awarded the Monde Selection grand gold award for three consecutive years, from 2014 to 2016, making it the first Korean cosmetic brand to achieve that. The Monde Selection is a prestigious European quality assurance body that is acknowledged by the Belgium government.
<b>AWARD-WINNING</b> The Prestige Crème D’escargot was awarded the Monde Selection grand gold award for three consecutive years, from 2014 to 2016, making it the first Korean cosmetic brand to achieve that. The Monde Selection is a prestigious European quality assurance body that is acknowledged by the Belgium government.

3. Serum + Eye Serum: Prestige Serum D’escargot (40ml + 15ml), $69 4. Toner + Lotion: Prestige D’escargot Tonique & Lotion (140ml), $56 each

5. BB Cream: Prestige Crème BB D’escargot (50ml), $38 6. Eye Mask: Prestige Eye Masque (5pcs), $26 7. Mask: Prestige Masque (5pcs), $39

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It’s Skin is at #01-102/103 Bugis Junction, #01-16 Tampines 1 and #01-64 Nex.