You’ve seen all the local fitness personalities flexing their KYDRA gear all over Insta... Here’s why you don’t need to be a gym bunny to be a part of the crowd.
If you find going from your work clothes to your gym gear a hassle, KYDRA needs to be on your radar. The homegrown brand’s take on activewear is that it should be a part of your day-to-day outfits. “We want to help today’s urban leisure-letes or leisure athletes tackle the challenges they face without compromising on style,” says co-founder Jimmy Poh.
From work to workout
“What you wear should be versatile and adapt to the different situations you face as you go about your day,” says Jimmy. That’s why their sports bras come in a wide range of strap designs—from racer back to low back— that will work underneath your regular clothes for the office, and take you straight to spin or yoga class after.
Can’t stand the insane heat we get during the “summer” months here? Then you might be into in their upcoming collection, which features thinner fabric and bolder colours. They’re also working on sports bras for women with larger busts, as they’ve gotten feedback that it’s difficult to find sports bras here that look good as well as provide adequate support.
The brand’s functional yet chic designs and responsiveness to feedback means it’s not just for fitness freaks. “It doesn’t matter if you’re hitting the gym once a week or going hard at workouts every day,” says Jimmy. And frankly, KYDRA’s no-pressure approach to fitness is something we can get behind.
BEAUTY AND THE BEAT
KYDRA’s recommended playlist for running/spinning/gymming:
1. “No Limit” – G-Eazy ft. A$AP Rocky and Cardi B
2. “Body” – Loud Luxury ft. Brando
3. “God’s Plan” – Drake
4. “Bounce Back” – Big Sean
5. “SICKO MODE” – Travis Scott ft. Drake
6. “House Work (Preditah Remix)” – Jax Jones ft. Mike Dunn, MNEK and Preditah
7. “Losing It” – FISHER
8. “Red Lights” – Tiësto
9. “Saving Light” – Gareth Emery
10. “IDGAF (Hazers Remix)” – Dua Lipa
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