Hair’ve YOU HEARD?

In a recent CLEO X Pantene Hair Habits survey, frizz and flyaways were found to be the most common hair problem, with 70 percent saying they’re in dire need of a hair miracle.

Portrait of Tammy Strobel

In a recent CLEO X Pantene Hair Habits survey, frizz and flyaways were found to be the most common hair problem, with 70 percent saying they’re in dire need of a hair miracle.

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Wish granted! Pantene’s new Pro-V 3-Minute Miracle Conditioner (the first to receive a CLEO Beauty Star seal of approval) is set to change the look and feel of your hair after just one use.

SHAMPOO AND CONDITIONER ARE DAILY HAIR MUSTHAVES. PRICE IS THE MOST IMPORTANT FACTOR WHEN CHOOSING HAIR PRODUCTS.

To combat bad hair days, 48.8% resort to tying up their hair or wearing a cap as a quick fix, 25.36% believe in using hair products, while 6.22% of respondents invest in services at the hair salon.

NEARLY 50% SPEND UP TO $50 ON HAIR PRODUCTS EACH MONTH. 

CLEO READERS’ HAIR HABITS

67.95% perceive a hair miracle to be a great hair day, while 20.1% imagine a hair miracle to be a quickfix product that could solve all hair problems.

Bad hair days affect 98.56% (leaving 62.68% feeling frustrated and self-conscious throughout the day, 30.62% losing their confidence, and 5.26% avoiding going out altogether.)

HAIR CONDITIONER OR MASK IS THE ONE PRODUCT USED AT LEAST ONCE A WEEK.

53.08% take 10 minutes or less to fix their hair in the morning, which shows that they don’t have the luxury of time to fix their hair every day.

WHAT CONSTITUTES A HAIR MIRACLE FOR YOU?

“ONE THAT SOLVES ALL MY PROBLEMS FAST AND AT A REASONABLE PRICE.” Abigail Chua, 22

“A FUSS-FREE AND EASY SOLUTION TO WHATEVER HAIR WOES THAT I HAVE ON THAT PARTICULAR DAY.” Eileen Ho, 24

“Healthy, sleek and lustrous hair! I’ve dreamt of running my fingers through my tresses without getting tangled and, of course, having it shine would really seal the deal!” Angie Chua, 26

“A product that can smoothen and straighten my hair immediately!” Ling Jun Xiu, 23

“Smooth, silky yet still voluminous hair.” Qinyan Yu, 27

HOW DOES A BAD HAIR DAY AFFECT YOU?

“IT WOULD LOWER MY SELF-ESTEEM. I’D BE UNABLE TO PRESENT MYSELF AND WOULD PREFER NOT TO BE NOTICED.” Shin Yee Chan, 24

“It would affect my confidence and make me feel less beautiful even with makeup and nice clothes on.” Moh Zhi Yi, 23

“I would not be able to concentrate as I will look at the mirror constantly trying to fix my hair. As a result, I would be unproductive and lack vitality.” Ong Jun Yan, 27

“I would feel self-conscious and lose confidence in my appearance... which makes me not want to step out of the house or face the world.” Rachel Yohannan, 21

“IT WOULD MAKE ME FEEL UNPREPARED FOR THE DAY.” Yvonne Sah, 21

“I would feel very insecure and would keep touching my hair throughout the day in hope of making it look better.” Tze Wan Toh, 27

HOW DO YOU COMBAT A BAD HAIR DAY?

“I JUST GET A WASH AND BLOW-DRY AT A SALON.” Zaneta Low, 26

“I use a lot of anti-frizz products or hair oil to tame my otherwise rough and unmanageable mane. Some days, I’d just tie it up into a ponytail.” Pamelia Soh, 29

“I avoid face-to-face conversations and visit the restroom frequently in the hopes of fixing my hair.” Shin Yee Chan, 24

“I usually end up tying my hair up into a bun or apply some hair oil or serum hoping to fix my hair. Moh Zhi Yi, 23

Pantene Pro-V 3-Minute Miracle Conditioner retails for $8.90 at all leading retailers and pharmacies.
Pantene Pro-V 3-Minute Miracle Conditioner retails for $8.90 at all leading retailers and pharmacies.
Discover the 3-Minute Miracle Conditioner that does it all – no kidding!

Hair masks, serums, conditioners… how much time can you really afford to take care of your hair? Women today have extremely busy lifestyles, and that’s why a hair solution like Pantene Pro-V 3 Minute Miracle is a dream come true. The right conditioner can be your secret weapon against damaged hair. How about repairing three months of damage in just three minutes? With a new formula that includes an improved cationic polymer as well as the highest levels of Terminal Amino-Silicones (the conditioning agent in conditioners), Pantene Pro-V 3 Minute Miracle Conditioner delivers superior results, leaving your locks stronger, shinier and softer than ever before. In just three minutes, your hair will feel like it went through an hour of intensive conditioning treatment!

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THE MANE ATTRACTION

“All it takes is three minutes, which means I don’t have to wait too long in the shower. My hair doesn’t frizz or tangle anymore, and it leaves my hair smoother, making brushing much easier.” Claressa Wong, 26, Analyst

“My hair is naturally quite dry. After using it, my hair is smooth, soft and remains straight all day. I also love its fruity fragrance.” Toh Tze Wan, 27, Relationship Manager

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Hear what these five women have to say about getting their hair transformed.

“I am amazed how soft and smooth my hair feels now. Above all, it doesn’t leave a greasy feel on the scalp. I highly recommend this product to those with dry and coarse hair.” Stella Foo, 21, Student

“The 3-Minute Miracle leaves me feeling as if I’ve just been to a spa. My hair now feels extremely smooth and straight – like after using a straightening iron – and it lasted till the next morning.” Ng Li Ting, 23, Marketing Executive

“As I have dry and frizzy hair, I can see a difference in my hair texture immediately. My hair is smooth and shiny and it also smells refreshing. It leaves my hair tangle-free and ready for work in little time.” Jocelyn Yip, 23, Brand Executive