Play On!

K-Beauty brand LANEIGE is back with another whimsical collab, this time with fashion brand PLAYNOMORE, and it looks set to be this season’s hottest accessory.

Portrait of Tammy Strobel
K-Beauty brand LANEIGE is back with another whimsical collab, this time with fashion brand PLAYNOMORE, and it looks set to be this season’s hottest accessory.
Photography LANEIGE and Alwin Oh Styling Cynthia Chew Makeup Venetia Stravens Hair Sean Ang Model Song Eun Ji/Nu Models
Photography LANEIGE and Alwin Oh Styling Cynthia Chew Makeup Venetia Stravens Hair Sean Ang Model Song Eun Ji/Nu Models

Beauty lovers, rejoice. There’s a new fashion and beauty collaboration in town, and we guarantee you will be dying to add it to your stash. K-Beauty giant LANEIGE has teamed up with quirky cool Korean label PLAYNOMORE for its popular LANEIGE meets Fashion 2nd Project, to bring makeup fanatics a capsule collection of beauty products that are just too cute to resist.

For last year’s inaugural LANEIGE meets Fashion project, the beauty brand launched a memorable collaboration with push BUTTON, featuring its adorable puppycamo print motif. This Fall, PLAYNOMORE’s tongue-incheek SHYGIRL illustration for LANEIGE features a pair of fl irty eyes made up with LANEIGE makeup, becoming “My Darling, SHYGIRL”, and it is sure to become the hottest makeup accessory for all K-Beautyholics.

COME PLAY WITH ME

PLAYNOMORE, designed by Chae-yeon Kim, is best known for its witty and fun-loving aesthetic, which infuses the ladylike sensibilities of Korean fashion with a shot of K-Pop fashionistas may already recognise the brand’s SHYGIRL handbag, featuring sequin-decorated eyes peering out from the front of a simple top-handle bag, from paparazzi shots of celebrities. Much loved by top Korean models and K-Pop stars, this was the It Bag of 2014 in Korea, with a slew of celebrities proudly posting #OOTDs of themselves carrying the bag all over their Instagram feeds.

Photography LANEIGE and Alwin Oh Styling Cynthia Chew Makeup Venetia Stravens Hair Sean Ang Model Song Eun Ji/Nu Models
Photography LANEIGE and Alwin Oh Styling Cynthia Chew Makeup Venetia Stravens Hair Sean Ang Model Song Eun Ji/Nu Models
Photography LANEIGE and Alwin Oh Styling Cynthia Chew Makeup Venetia Stravens Hair Sean Ang Model Song Eun Ji/Nu Models
Photography LANEIGE and Alwin Oh Styling Cynthia Chew Makeup Venetia Stravens Hair Sean Ang Model Song Eun Ji/Nu Models

Now that PLAYNOMORE has taken Korea by storm with its unconventional approach to fashion, its next step is to make a splash on the international scene. The brand is currently available in key Asian markets including China, Singapore, Hong Kong, Taiwan and Japan, and is stocked at uber cool Hong Kong concept store I.T and Lotte Department Store in Seoul.

This savvy collaboration with LANEIGE, one of Asia’s top beauty brands for its technologically advanced products and on-trend colours, could be the perfect partnership that will win both brands even more fans and followers around the world.