A fresh face for the Italian house’s flagship store at Paragon.
VIPs get to enjoy an exclusive shopping experience in Gucci’s private room on the second floor.
We’ve been teasing you with Gucci’s homeware designs ever since the launch last year, flashing you loud animal-motif cushions and kaleidoscopic beech-wood dining chairs, Now, not only is the Decor collection finally available here, but the house’s flagship store has been utterly transformed by creative director Alessandro Michele’s magical touch.
Before we forget what the store at the Paragon shopping mall looked like just months before, here’s a flashback: highly polished glass, bronze mirrors and warm gold lights illuminating the label’s famous name. It was essentially former creative director Frida Giannini’s uber-sleek luxury aesthetic. Compared to the store’s present look, the difference is night and day.
Proudly fronting Orchard Road, the five-storey tall facade has been taken over by luminescent marble, and the interiors have been hijacked by an entire spectrum of colour.
Everywhere you look, you can find signatures of Michele all around the 10,000sqf space: in the juxtaposition of round tables with rectangular ones, sumptuous velvet chairs against mechanical display units, and in the combination of industrial and romantic elements like rivets with vintage dark wood furniture.
The private room on the second floor, decorated with pink velvet walls and artisanal marble mosaic floor, houses the Decor collection, special readyto-wear pieces, and Gucci’s DIY service section. VIPs who desire a more exclusive shopping experience will be attended to here. The store’s last makeover was eight years ago, while Giannini was still at the helm, so this transformation is more than just an aesthetic update – it is Michele’s stamp heralding a new era at Gucci.
Gucci Paragon is located at #01-38/39 Paragon.
text ISABELLE TOW photos GUCCI
