Our experiential journey through Seoul gave us a deeper understanding of Korean culture and the secrets within the regal courts By Arissa Ha.
It’s not every day you realise that a beauty brand is more than just products for the skin. On a recent trip to the Korean capital for the launch of The History of Whoo Bichup Self-Generating Anti-Aging Essence, The Weekly experienced Seoul through the eyes of The History of Whoo. Here are just some of the images captured during our Korean cultural and arts immersion.
Korean jewellery designer from Minhwee Art Jewellery held a special workshop for the media on traditional royal court jewellery. We even got to place the embellishments on a beautiful filigree brooch. Her works can be seen on popular Korean historical dramas like Dae Jang Geum and Queen Seon Deok.
Adding the finishing touches to the gorgeous brooch by Minhwee Art Jewellery.
Traditional court ceremonial costumes inspired the 2016 limited edition bottles for The History Of Whoo Bichup Self-Generating Anti-Aging Essence, the star product in the Korean skincare range. They’ve collaborated with Korean designers and artists since 2010 to release limited edition bottle designs inspired by traditional court jewellery and art.
It’s the first time the special limited edition bottle for the Bichup Self- Generating Anti-Aging Essence is available as a pair, to signify the emperor and empress.
Built in 1395, Gyeongbokgung Palace, which means “the palace greatly blessed by heaven”, is surrounded by mountains and nature even though it’s centrally located in Seoul.
The special edition bottles of the Bichup Self-Generating Anti-Aging Essence were also presented in a fashion show featuring traditional costumes and ceremonial outfits.
It’s hard to believe that Korean actress Lee Young Ae is 45! The classic beauty has been a model for The History of Whoo for 10 years and is an avid supporter of the brand, saying that the products really helped her skin during hectic filming schedules.
The History of Whoo Hwanyu line features a phoenix which was inspired by the Gilt-bronze Incense Burner of Baekje, a National Treasure of Korea.
The phoenix signifies eternal life and is also the royal symbol for the empress.