Tourism Authority of Thailand.
The growth in Thailand’s health and wellness sector has been one of the most successful components of the country’s tourism industry. From traditional Thai massage to holistic treatments, Thailand has become famous around the world for its unmatched products, services and facilities.
Thai spas play a major role in helping the Tourism Authority of Thailand (TAT) implement the overarching marketing strategy to promote the concept of a ‘Quality Leisure Destination through Thainess’. This is our unique selling point in a highly competitive global environment. The touch of Thainess distinguishes our culture, society and people as ones that create a unique holiday experience for travellers. It is a rare visitor who leaves Thailand without experiencing a relaxing, soothing, rejuvenating spa treatment.
Every year, Thai spas win plenty of global awards, which include the AsiaSpa Awards for their superb standards. This is a tribute to the excellent professional services, wide variety of treatments and thoughtful designs of the spas and wellness facilities nationwide. Most importantly, it is a tribute to the great people who serve their guests with care and commitment.
Thailand is justifiably proud of its leadership role in the health and wellness sector. We would like to thank the editors, management and staff members of AsiaSpa magazine for their support and wish them all continued success.