THE NEW SERIES of the Italian shipyard – Benetti Now – saw the light of day, as the ambitious and compelling project made its official debut at the Monaco Yacht Show Sept 28-Oct 1.
Created by the shipyard in collaboration with architect Stefano Natucci and British Design Studio Redman Whiteley Dixon, Benetti Now will ensure Owners unique yachts, in line with modern standards of seafaring excellence, with reduced construction time. The shipyard is ready to replicate the semi-custom model it uses at its Viareggio shipyard – involving the construction of superyachts based on predefined naval platforms that combine the benefits of haute couture interior decoration featuring extensive customisation – with the production times usually possible only with series manufactured yachts.
With Benetti Now, this working method has also been introduced at the Livorno shipyard in Italy, with two major differences. First, it is applied to yachts over 50 metres in length. Technically and financially speaking, it is a much more complex process and represents a revolution for the international yacht-making sector. With Benetti Now, the shipyard also introduces a new business model that brings significant benefits in terms of time and money, as well as being designed to satisfy the needs of brokers and Owners worldwide.
The goal is to simplify as much as possible the ideas and desires of a potential customer when faced with a major purchase like a yacht over 50 metres in length, and to deliver its ‘turnkey dream’ in the shortest possible time.
The superyachts in the new Benetti Now range will all be over 50 metres in length and built from steel and aluminium at the Livorno shipyard. Four models will be available: B164 (50 metres), B192 (58.6 metres), B214 (65 metres) and B240 (73 metres).
“With Benetti Now, I did what I wanted and Benetti got what it wanted. We worked together to achieve the same goal right from the outset through to the final pencil stroke. This is a winning design because it represents the perfect answer to the current market needs,” says Natucci. “The style is clean and straightforward. I always work to obtain compactness, flowing lines and the right distribution of volumes. I love to change, but if I had to design these four boats again, I’d do it the exact same way. The forward areas of the yacht are highly innovative and a lot of work has gone into exploiting them to the full. We have limited the technical spaces. In this area you can do anything, even a disco. And that’s not all. A stairway connects this sea view salon to the interior salon.”
The construction of two hulls will start soon: the 50-metre model B164, designed to remain under 500 gross tonnes, and the 65-metre model B214.