THE BMW 750Li HAS THE PERFECT COMBINATION OF PERFORMANCE AND TECHNOLOGY FOR A SUCCESSFUL TECH ENTREPRENEUR LIKE JACKIE LEE.
Like most people who work in the IT field, Jackie Lee knows and loves his gadgets. The 40-year-old, who has a degree in electrical engineering, founded Hardware Zone and is currently the chairman and group CEO of clickTRUE, a company that specialises in pay per performance online advertising.
If there was ever a limousine suited to a techie like Jackie, it would be the BMW 7 Series. Jackie took the 750Li for a drive, and had lots to say about the car’s technology and abilities.
Performance-wise, what did you like most about the car?
The turbocharged 4.4-litre V8 is very responsive. I am really impressed that this large car accelerates from a standstill to 100km/h in under five seconds. Overtaking and turning other drivers’ heads are a breeze.
What did you think about the laser headlights?
Laser headlights made available in the 7 Series after first being introduced in the i8 are indeed welcome. I could see road signs more clearly, and they improve safety and visibility in inclement weather.
How do you feel about gesture control?
Can you see this function becoming standard across other car models in the future? Gesture control is definitely a talking point and a “wow” factor to my passengers. It can be pretty useful once you get used to it. However, my kids kept playing with the volume function while I was driving!
Which of the tablet’s functions did you find the most useful?
There are so many functions and features! However, I found myself focusing on the controls for the sunroof, ambiance lighting and massage.
Did you find remote control parking useful?
I felt like James Bond while using it! My family was impressed and this is a big step forward with regard to autonomous driving. It’ll definitely push other carmakers to go beyond assisted parking and 360-degree camera views.
As a tech person, what would you like to see in cars in the future?
I look forward to a day when the instrument panel and GPS are all projected onto the windscreen, and a further integration of internet into cars (ioT). I’d also like to see more inter-car communication. I’m sure the next major subscribers of SIM cards will be cars.