The Passionate CEO

Piaget’s first female CEO shares her love for watches, jewellery and life.

Portrait of Tammy Strobel

Chabi Nouri made history when she became the first female CEO of Piaget in 2017. Based in Geneva, she shares her relationship with jewellery, and what to look forward to from the Swiss luxury watchmaker/jeweller. 

What she wears every day

“I’m always wearing my Possession rings, necklaces and bracelets, stacking, mixing, and changing them depending on my mood. I love the playfulness of this collection, it lights up my days! As for watches, I wear a gold mesh bracelet Limelight Gala every day.” 

My Reading Room

Limelight Gala yellow gold and diamond watch, Piaget 

Her go-to timepiece

“The new Limelight Gala with Aventurine Glass and diamonds on a blue alligator strap. It reminds me of beautiful moments under the starry nights in South of France.” 

Favourite fashion brands

“I love to discover local designers when I travel. Recent discoveries include Toni Maticevski (Australia) and Kris Goyri (Mexico) for special occasions. My all-time favourite bag brand is Serapian. The Milanese leather brand has the best quality, craft and heritage in making bags.”

Her first watch

“It was a very small sized Cartier Tank watch in yellow gold with a malachite dial. It started my passion for watches and jewellery, and brought me into this amazing world with so much heritage.”

Why people are sentimental about watches and jewellery

“Because they are timeless, because they are passing through the generations. It is a reminder of a special time or person, and a celebration of a special moment, or just of life or oneself. It’s not only a financial investment; it is an emotional investment that you will be able to share with loved ones.” 

My Reading Room

Chabi Nouri’s favourite piece of jewellery, the Piaget Sunlight necklace with malachite that “gives me lots of good energy”. 

What she’s looking forward to

“The launch of the Altiplano Ultimate Concept this year. It demonstrates the high watchmaking know-how of our maison for 145 years and celebrates our most amazing crafts people. We unveil not only a technical marvel in the field of ultra-thin, but also a watch that you can personalise with more than 10,000 possibilities.”

Online vs in store

“It’s such a personal choice. I believe that one goes with the other, it is very much integrated today and the real experience combines your own life experiences with what you get at Piaget online, as well as offline in stores and at our events.”

On adjusting to WFH

“I think we have all learnt something positive from these challenging times: different ways to live, work, be resilient, and share love and support. I’ve been busy working and adjusting; when not working, I have enjoyed being with my family, spending quality time or improving my cooking skills.” 

My Reading Room

Possession rose gold and carnelian open ring, rose gold and malachite open ring, and rose gold and diamond double bangles, Piaget