CREATIVE LEAD OF IKEA’S PS 2017 COLLECTION
CREATIVE LEAD OF IKEA’S PS 2017 COLLECTION
Like the free-spirited kid of the family, the PS (Postscript) Collection is where you’ll find Ikea’s most offbeat and experimental designs. As an add-on to the main collection for 2017, the range was designed around the themes of independence and flexibility, comprising innovative products that reflect the lives of urbanites who don’t play by the rules of 9-to-5 society – think self-watering pots and sofas that can hang from walls. James Futcher, the creative lead who worked with the designers of the PS 2017 Collection, talks about the uniqueness of the concept.
How does design allow people to become more independent and flexible?
Firstly, to me, independence is about being myself, and having the freedom to live, work, and enjoy life the way I want to. Being stressed and busy, and having no space and time, stops people from achieving this. Designers can help ease this with smart products that solve space and organisation issues.
What prompted the choice of colour palettes for the collection?
The colours come from the surprising elements of Scandinavian nature, including colours you see when taking a walk in the Nordic forest. We’ve included unexpected hues as well, similar to what you’d find when turning over a stone, or on flowers and even on birds and insects.
What’s one piece you’re looking to get for your home?
My home has an eclectic mix of classic design pieces, second-hand items, Ikea products, and travel finds. The wearable throw will get a lot of use in our house. My wife will wear it constantly, as the throw moves with the user – whether it’s for cosying up with on the sofa or when you’re getting a cup of tea.
What materials do you see consumers being attracted to in the future?
Materials that give you an emotional connection when you touch and feel them, like the collection’s 3-D knitted armchair. It’s soft and comfortable to sit on, and the see-through feature imbues a sense of airiness and space.
THE PS 2017 COLLECTION IS NOW AVAILABLE AT ALL IKEA STORES.
