The Instant Film Camera That Lets You Edit Pictures Like Instagram

Fujifilm Instax Square SQ10 marries the best of the old, new and digital worlds.

Portrait of Tammy Strobel

Fujifilm Instax Square SQ10 marries the best of the old, new and digital worlds.

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Instagram has made people perfectionists. We cannot stop curating our feeds, editing our pictures for the most flattering compositions, and applying filters to achieve the best result. 

Fujifilm Instax Square SQ10 is made for people like that – people who have exacting standards, but are rediscovering the nostalgia of instant film photography. Equipped with a screen (so we know how we look), 10 filters (so we look our most awesome) and three shooting modes (standard, double exposure and bulb mode for long exposure shots), it combines a vintage square format with the future of photography where raw pictures are made better. 

It’s also a camera with a social aspect. The double exposure mode means you can get creative with group shots without a self-timer: it can superimpose two images into one, so it looks like everyone was in the shot at the same time. 

No squabbles too about who gets to keep the instant photo. The SQ10 is one step ahead: it saves every shot for you to reprint as many copies as you like. – CH