At the Canon Expo in Shanghai, the company displayed a host of their future technologies.
At the Canon Expo in Shanghai, the company displayed a host of their future technologies.
In Shanghai, Canon revealed a goal to bring 8K live broadcasting to the 2020 Tokyo Olympics. Aiming for 8K resolution at a time when 4K resolution displays are still warming up seems ambitious, but Canon had working prototypes at the Expo. An 8K lens was paired with an 8K camera using a Super 35mm sensor, delivering 8K video in real-time on an 8K display. The 8K camera featured an EF mount, and could output 8K footage in raw.
8K resolution currently stands as the highest Ultra High Definition (UHD) resolution in digital television and digital cinematography, with dimensions measuring 7,680 x 4,320 pixels. That’s twice the resolution of 4K.
Hideki Ozawa, President of Canon Asia Marketing Group, announced that Canon has an equally ambitious goal of achieving US$10 billion in revenue by the same deadline of 2020 – within Asia alone. “By 2020, the overall GDP growth rate of Asian countries will stabilize at 5 percent, with China at 6 percent, and India at 7 percent. They are much higher than Japan’s, the USA’s and Europe’s (GDP),” said Mr. Hideki.
