High anticipation surrounding the Sony Xperia XZ Premium smartphone led Sony Mobile Communications and HardwareZone to collaborate for a special, invite-only hands-on event.
On 26 May 2017, Sony Mobile gave 21 lucky HWZ readers an exclusive preview of the Sony Xperia XZ Premium. Not only that, they were also the first in Singapore to bring home the phones for an extensive trial period.
HWZ members got the opportunity to interact with Sony Mobile to learn about their current mobile offerings, as well as try out various key features of the new headlining handset. Besides a common area, there were four separate stations that took the participants through an in-depth look at certain functions/aspects of the Sony Xperia XZ Premium device.
Kicking off the evening was none other than Vijay Anand, Editor-in-Chief of HardwareZone.
It was followed up by Vincent Yip, Director and Market Head Singapore of Sony Mobile Communications, before Jake Tan, Product Manager for Sony Mobile Communications, gave everyone a brief on what to expect for the latest handset. Vijay started the session with a little trivia, taking the audience through a brief history of Sony smartphones and their evolution highlights, before ending it off with our very own inhouse production that showcased the capability of the Motion Eye feature that’s present on the Xperia XZ Premium and the XZs.
Attendees got to learn about the details that made Motion Eye, Predictive Capture, and 4K HDR display a reality on the Xperia XZ Premium, as well as a hands-on experience with Singapore’s first Qualcomm Snapdragon 835 smartphone. They got an explanation on how the Sony’s revolutionary memory-stacked sensor made Predictive
Capture possible, along with a run-down on the phone’s growing compatibility with 4K and HDR content available online. Readers also got to have a hands-on session across four stations, where they had the opportunity to try the devices across a variety of flagship features.
Beyond the phone itself, Sony Mobile Communications also clarified its current mobile phone positioning, so that the members had a special look at what Sony is doing for the local smartphone market.
The Sony Xperia XZ Premium officially retails at $1,098 from 10th June 2017.