Ice maiden

Based on cryotherapy, Christian BRETON’s Eye Priority range will help to keep your delicate peepers looking bright and youthful for a long time to come.

Portrait of Tammy Strobel

Based on cryotherapy, Christian BRETON’s Eye Priority range will help to keep your delicate peepers looking bright and youthful for a long time to come.

Eye focus active cream, $85 for 10ml.
Eye contour elixir, $98 for 15ml.
Eye focus active cream, $85 for 10ml. Eye contour elixir, $98 for 15ml.

Here’s a cool fact: cold is therapeutic. For generations, humans have been using ice packs to cut swelling, soothe inflammation and reduce pain.

Inspired by this, researchers at French beauty label Christian BRETON decided to apply the benefits of cold therapy and cryotherapy to their eye-care line, Eye Priority.

The active ingredients in Eye Priority impart natural “coolness” to the eye area. Plus, by storing the products in the refrigerator as recommended, they will have a refreshing, toning effect when you use them.

But how does coldness give you a beauty boost? Cooling the eye area makes the blood vessels shrink immediately, reduces blood flow and hampers the production of chemicals that cause under-eye swelling. Enhance these effects by using a gentle tapping movement as you apply the products, and you’ll easily manage dark circles, swelling and eye bags.

To cap it all, Christian BRETON Eye Priority has two proprietary key ingredients Matrixyl and Multifruit BSC Complex – to tackle wrinkles and fine lines.

These four standout products will get you started:

Hydrates, brightens and minimises wrinkles.

Packaged like a handy lip balm, the Ice Stick Eye Contour combines Multifruit BSC Complex, antioxidant ginkgo biloba, firming marine elastin and anti-wrinkle rose musk extract to revitalise the eye area in seconds.

Uv eye protection spf30, $83 for 15ml.
Ice Stick Eye Contour, $77 for 3g.
Uv eye protection spf30, $83 for 15ml. Ice Stick Eye Contour, $77 for 3g.

Fills up lines quickly.

The Eye Focus Active Cream is a needle-free way to firm the contours around the eyes. Its silicone tip delivers a deeply penetrating dose of “filling spheres” that expand with the skin’s own moisture and plump up wrinkles – their waterretaining ability can make crow’s feet look smoother in an hour.
Firms, hydrates and increases radiance.

The Eye Contour Elixir serum quickly acts on skin with a blend of lipids, Matrixyl (a type of peptide), hyaluronic acid and other nutrients.

Guards against sun damage.

UV Eye Protection SPF30 prevents premature ageing by protecting the eye area with filters for UVA, UVB and UVC rays, antioxidants, and an anti-pollution complex. The lightweight formula is easily absorbed and serves as a great base for eye makeup.
Christian BRETON products are sold exclusively at authorised beauty salons. For the full list of stockists, visit www.besolution.com.sg. Also, get latest updates and promotions on Facebook and Instagram at BEsolution.sg.