Indulge yourself in a variety of ways at Sulwhasoo’s flagship boutique, located in the historic group of buildings now called Capitol Singapore.
Indulge yourself in a variety of ways at Sulwhasoo’s flagship boutique, located in the historic group of buildings now called Capitol Singapore.
Capitol Theatre, built in 1929, recently underwent major restoration with two neighbouring conservation structures – Capitol Building and Stamford House – to form the present development called Capitol Singapore. This group of historic landmarks is currently poised to be the island’s next top retail, dining and entertainment destination.
So it’s no wonder that Korean beauty brand Sulwhasoo opened its new boutique – the first flagship store in the Asean region and its 100th global store – in Capitol Piazza, within this iconic set of buildings.
The brand’s mission is to combine Asian herbal medicine and advanced skincare science for harmony and balance, and this is evident throughout the boutique. The Brand Zone, the first area customers see, encapsulates Sulwhasoo’s philosophy of holistic beauty. The Ingredient Zone by the hallway has an interactive showcase of Sulwhasoo’s key formula of JAUM Balancing Complex and essence of ginseng, Ginsenomics. An exhibition space features all you need to know about the brand, while in the Product Zone, customers can try Sulwhasoo’s skincare and cosmetics ranges. Finally, a counselling space and beauty lounge provide the ultimate pampering experience.
At this boutique, you can get your hands on the exclusive Harmonizen Regenerating Cream, Essentrue Body Serum and Essentrue Body Cream, and access personalised services and beauty programmes, including Sulwhasoo’s Essential Hydrating Care Facial Treatment to restore hydration and Hydro-aid Purifying Facial Treatment for deep moisturising.
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Try these Sulwhasoo bestsellers: First Care Activating Serum EX ($115), a boosting essence that has five precious medicinal herbs to restore skin's perfect balance from within for utmost radiance, and Perfecting Cushion Brightening ($80), a cushion foundation with magnolia and mother-of-pearl extracts to help your complexion look clear and luminous all day long.
