SMOOTH EXPERIENCE

Designing a home without stress, from start to finish.

Portrait of Tammy Strobel

Designing a home without stress, from start to finish.

My Reading Room

For many, a new home is cause for excitement. If you are not careful, that excitement can quickly turn into stress before you move in. That is why it is crucial to find the right people to design and renovate your home. When choosing your interior designer, be sure that the person understands the anxieties that come with the process. The designer must have the desire to make the process hasslefree for the homeowner.

Design firm Ethereall embodies this philosophy. Established by a group of young entrepreneurs and designers, it specialises in residential, commercial, hospitality, food and beverage, and retail spaces. The team believes that design is more than aesthetics; it should also enhance the space for its users. More importantly, the team aims to give clients a worry-free renovation experience.

This philosophy resonated with the owners of the five-room HDB home featured on this page. The family of six handed the entire project over to the team with a simple brief – that their home have enough rooms and space for everyone. At the same time, the family required maximum amount of storage space without making the whole place look cluttered. Ethereall conceptualised a sensuous, contemporary abode with wood grain and grey hues. Custom solutions were provided to meet their storage requirements. The team also reconfigured the layout to ensure the living areas remain spacious and open.

Driven to provide the best for their clients, the designers at Ethereall aim to take on the worries and difficulties of running a renovation project. Ethereall also has an in-house carpentry team to oversee all works, in order to ensure quality standards and customer satisfaction.

 
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VISIT ETHEREALL’S STUDIO AT #05-27/28, PRIMAX BUILDING, 22 NEW INDUSTRIAL ROAD, WWW.ETHEREALL.COM.

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