Limited-edition photography prints.
Limited-edition photography prints
With over 40 galleries around the world, Lumas is known in Europe for its affordable, yet high-quality, photographic prints. The gallery recently opened a 1,200sqf showroom in Paragon, the first in South-east Asia. “[The founders] recognised the gap between high-end art galleries and the desire and demand of affluent people who want to buy art,” said Alexander Melchers, the general manager of C. Melchers, who brought the brand here. Lumas’ prints are available in editions of 75 to 150 pieces, costing between $800 and $4,000. The higher the demand for the print, the higher the price it can claim. “Once 50 per cent (of a print’s stock) is sold, it becomes a Bestseller [and the price increases by 25 per cent]. If it’s 90 per cent sold, it reaches the Last Print status, and the price doubles,” explains Angie Yeo, general manager of Lumas Singapore.
Collections in the gallery here include Cuba-Expired by Werner Pawlok, a wellknown photographer; Sebastian Mader’s Flamingo Kids, and vintage Vogue prints by Horst P. Horst, but customers can buy Lumas prints online as well. The gallery also provides framing options such as floater and showcase frames. Framed in Germany, the prints take about three to four weeks to be delivered. “Frames are part of the art,” Alexander emphasises. Alternatively, the Art Now range is available for $38 each – they make great gifts, as the postcard-sized prints are packaged so you can mail them out easily, with a personal note.
