3 DAYS OF DESIGN

Product launches, exhibitions, conferences, workshops and showroom openings: After only six years, Danish festival 3 Days of Design has become a not-to-be-missed rendezvous for everyone interested in the Scandinavian creative scene.

Portrait of Tammy Strobel

photo FILIPPO BAMBERGHI

The 2019 edition – which took place from May 23-25 – featured more than 150 events all over Copenhagen. Spanish designer Jaime Hayon was charged with creating a new graphic identity for the festival. Established brands and young talents were present (including &Tradition, File Under Pop, Hay and Mater) to showcase their inventiveness. We spot five trends and some of the best products on view. 

TREND 1

PLAYFUL COLOURS

There is no reason to be afraid of bright colours in an interior space. On the contrary, these tones bring energy and joy. Using a mix of bright colours in a room also allows you to mix and match your existing furniture with new ones when it’s time for a new look. 

My Reading Room

photo FILIPPO BAMBERGHI

MONTANA SYSTEM

Hand in hand with Danish designer Margrethe Odgaard, furniture brand Montana developed a new colour palette with 30 variations for its iconic shelves, which also come in di­fferent sizes and shapes. 

My Reading Room

photo MUUTO

OSLO SIDE CHAIR FROM MUUTO

Designed by Anderssen & Voll, this chair can easily be used in a home, office, restaurant or hotel, thanks to its embracing back and comfortable seat. In beige, grey, green, pink or blue, the Oslo Slide chair fits any space. 

TREND 2

JAPANESE INSPIRATION

In recent years, the dialogue between Western and Eastern cultures and aesthetics has become increasingly prominent, as shown by collaborations between designers and brands with very different yet complementary backgrounds. Pure lines and natural materials characterise these simple and elegant pieces. 

My Reading Room

photo PLEASE WAIT TO BE SEATED

ANZA FROM PLEASE WAIT TO BE SEATED

Meaning “to sit at ease” in Japanese, Anza comprises a pouf, bench and coffee table. The collection was created by Portuguese designer Rui Pereira and Japanese designer Ryosuke Fukusada, who updated a Kyoto-based textile originally produced in the 18th century with a patchwork pattern and new colour scale. 

My Reading Room

photo KRISTINA DAM STUDIO

JAPANESE DINING STOOL BY KRISTINA DAM

“The design is a mix of Japanese minimalism and Nordic functionality, and the end result is a beautiful and multifunctional oak chair – such as a dining room chair, a side table for your living room or a bedside table,” says Danish designer Kristina Dam. 

My Reading Room

photo MONICA GRUE STEFFENSEN

KARIMOKU CASE STUDY

Based in Japan and developed by the country’s largest wood furniture manufacturer, Karimoku, this new contemporary lifestyle brand launched its first furniture collection in collaboration with Norm Architects and Keiji Ashizawa during the 2019 edition of 3 Days of Design in an exhibition hosted by The Kinfolk Gallery. 

My Reading Room

photo FILIPPO BAMBERGHI

FRAMA’S SENSES EXHIBITION

Renowned for furniture and accessories with pure lines, as well as apothecary products created with natural ingredients, Danish studio Frama presented the exhibition “Senses” curated by Louisa Grey (founder of London-based House of Grey) during 3 Days of Design. 

My Reading Room

photo &TRADITION

SETAGO JH27 FROM &TRADITION

In Spanish, “seta” means mushroom; the word also describes the small proportions of this quirky lamp, inspired by the artistry of a Japanese lantern. “I wanted to create a lamp that prioritised versatility,” says designer Jaime Hayon. “The Setago’s cord-free feature means it is extremely adaptable, equally suitable indoors as well as outside.” 

TREND 3

DETAIL ORIENTED

The difference between good and great design lies in the details. For some designers and brands, this philosophy is at the heart of everything. Nothing is left to chance, as even the littlest thing can make a product unique. 

My Reading Room

photo MAGNUS OMME

MG 101 DINING CHAIR FROM MALTE GORMSEN

Available in Dark Nature, Grey Nature and White Nature, the MG 101 dining chair is part of the Holmen collection designed by Space Copenhagen for Danish cabinet maker Malte Gormsen, which focuses on craftsmanship. 

TREND 4

MUTED TONES

Among one of the best ways to enable the combination of pieces from different collections is the fact that brands and designers often choose soft hues to create a neutral backdrop, ensuring that a product will stand the test of time. Black, white and beige are some safe choices. 

My Reading Room

photo FILIPPO BAMBERGHI

NEW WORKS SHOWROOM

In collaboration with Lotta Agaton Interiors, New Works opened its new showroom in the heart of Copenhagen during 3 Days of Design. “Materials are at the core of everything we do at New Works,” the team says. “To create sculptural objects that have their own voice, while complementing each other, honest materiality is key.” 

My Reading Room

photo HAY

BONBON FROM HAY

Hand-woven, the Bonbon Lamp by Serbian-born designer Ana Kras is a one-of-a-kind collection inspired by her drawings. To give shape to unique lampshades – each with slight variations – Ana used the idea of wrapping cotton-wool yarn around powder-coated frames.

TREND 5

WELCOMING SHAPES

Being at home has to be synonymous with feeling comfortable and peaceful. The use of round shapes for furniture and decorative accessories is key, for it can easily transform the atmosphere of a space to be warm and inviting. 

My Reading Room

photo NORMANN COPENHAGEN

PEPO FROM NORMANN COPENHAGEN

Designed by Daniel Debiasi and Federico Sandri, these ceramic jars – available in black, grey, dusty blue or pink – have an organic silhouette and feature a contrast between the matte and glossy glazing. They can be used for storage, as a vase or as an element of decoration. 

My Reading Room

photo CASPER SEFERSEN

PAUSTIAN MODULAR SOFA

Created with different modules and designed by Erik Rasmussen in 1969, this sculptural sofa features a bold form that looks as on-trend today as the year it was launched. The curved back feels especially inviting. 

Text Karine Monie