In the design world, Fritz Hansen (FH) is one of the greats, with icons like its Hans J. Wegner China chair, and its Arne Jacobsen Series 7 and Egg. Generally, when you have such iconic status, you don’t want to mess with your legacy.
Prior to Fritz Hansen’s SG Lounge, its first in South-east Asia (SEA), Jaime Hayon designed Room 506 of the Radisson Blu Royal Hotel in Copenhagen; the Fritz Hotel in Allerod, Denmark; and the Fritz Hansen Gallery in Xi’an, China.
But that isn’t the thinking at FH. Instead, the brand knows that the more people associate you with a distinct sensibility – in this case, Danish modern – the more they tend to pigeonhole your potential.
[left] Aside from the throw on the couch, and [right] the silkscreen art, all the other Jaime Hayon-designed accessories are for sale.
That’s why, for the last 10 years, it has worked with the award-winning Jaime Hayon, known for his contemporary take on Art Deco, to showcase minimalism in a less, well, minimalistic way. Their 23rd and latest project at Tan Boon Liat Building (#13-08) is a home-like space sectioned into five rooms – three living and two dining. Each is designed using colour psychology to create different moods (calming cerulean blue for one of the living rooms and “appetite-enhancing” terracotta for one of the dining areas), and partitioned with geometric metal gates or walls with doorways.
Big enough to hold 200 people, the FH Lounge isn’t just a destination for its best and newest offerings; it’s also there to inspire. – HT
PHOTOGRAPHY VERONICA TAY ART DIRECTION SHAN