THE 9TH CHINA (XIAMEN) International Yacht Exhibition in Wuyuan Bay Yacht Harbour Nov 4-7 attracted about 18,000 people and 30 yacht orders were made, reaching nearly 200 million yuan intended turnover.
THE 9TH CHINA (XIAMEN) International Yacht Exhibition in Wuyuan Bay Yacht Harbour Nov 4-7 attracted about 18,000 people and 30 yacht orders were made, reaching nearly 200 million yuan intended turnover.
The show was organised by the Yacht Industry Development Association in Fujian Province, People’s Government of Huli District in Xiamen and Xiamen Road & Bridge Yacht Tourism Group Co., Ltd in cooperation with Xiamen Shipbuilding Industry Association. People’s Government of Xiamen Municipality and China Shipbuilding Industry Association were the important sponsors of the show.
Over 100 international yachting shakers gathered at the event, including Azimut, Ferretti, Beneteau, Marquis, Jeannea. Local brands like Hansheng, Yihong and Hangtong also joined the exhibition, among other display from Seadoo, Kawasaki, Yamaha etc.
Fishing boats became one of the heated types at this edition. Firsttime exhibitor Lansu Yacht sold three models, while Weile Yacht sold two Yamaha boats.
The China (Xiamen) Yacht Industry Development Summit Forum, sponsored by Yacht Industry Development Association in Fujian province, was also held at the show. It shed light on the relationship between yachting industry and urban economic development, with experts and scholars carrying out discussions on coastal tourism, island exploitation, city planning, matched real estate, industrial interaction, etc.
Various entertaining activities were held, including “the Night of Xiamen International Yacht Exhibition” Xiamen Special Philharmonic Orchestra Concert, the 12th Yacht China Club Cup, “the Night of China Construction Bank” Xiamen Yacht Industry Development Conference and the first edition of International (Xiamen) Bodybuilding Contest and Adolescent Public Welfare Sailing Activities, which promoted a new coastal life concept merging fashion and health. Adolescent Sailboat Lecture and Painting Competition introduced the sport of sailing and yachting culture to the younger generation.
Online conference for the exhibition was held for the first time, as well as mobile game “Yachts Enter Xiamen Island” for downloading, which employed 720°VR panoramic interaction.
Haixi Celebrity Meet-and-Greet and Ocean Culture Experience Zone were the new features this year, which saw the parade of interesting cruises such as Mermaid, Enthusiastic Samba and so on, creating a patriotic atmosphere and promoting a unique sea loving lifestyle. www.xmboatshow.com.
PHOTOS: XIAMEN BOAT SHOW.
