VITRA

Renowned Swiss brand partners W. Atelier to open 4,000 sq ft store.

Portrait of Tammy Strobel
The architectural structure catches the eye instantly as one enters the store.
If you’re a fan of the iconic Panton chair and Vitra Eames elephant stool, you’ll be delighted to visit Swiss brand Vitra’s new store in Singapore. 
Over 4,000 sq ft in size, Vitra carries well-loved furniture pieces for various settings, including living and dining rooms and home offices. Aside from furniture, it sells unique knick-knacks such as Vitra’s colourful collection of wooden dolls. Decorated with plants and quirky accessories, the store offers a holistic shopping experience and inspiration for design-conscious shoppers. 

Eye-catching features include the signature house structure, which reminds one of the architecture of Vitrahaus, Vitra’s flagship store in Germany designed by award-winning architects Herzog & de Meuron. There is also a divider made up of chairs taking centre stage, and it showcases Vitra’s selection of designer chairs.

Opened in partnership with local retailer W.Atelier, Vitra also purveys artistic light installations from brands such as Bocci and Flos. Make this one of your must-go stops during your next shopping trip, and look out for classic and contemporary pieces that are practical yet exude an understated luxury. 
My Reading Room
Be inspired by Vitra’s unique curation of decor accessories
My Reading Room

Cosy corners in the interior of the showroom showcase different living room settings.

Vitra is located at #14-08, Tan Boon Liat Building.

TEXT BY DOMINICA TAN

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