Hip furniture retailer Dream Interiors moves east, and gets a sexy makeover.
The darker tones and understated urban vibe is a marked difference from the vibrant look of Dream’s previous showroom.
Savvy furniture shoppers and design lovers will remember the iconic Dream Interiors originally situated at the rather oddlooking Crystal Court in River Valley road.
Aside from the garish Postmodernist-slash-Art Deco-slash-Deconstructivist style architecture, which made the store stand out like a sore thumb amid the row of colonial shophouses, the former Dream Interiors was a well-loved haunt because of its collection of cool designer furniture pieces by legends, such as Le Corbusier and Jean-Marie Massaud.
Not only could you wander the hallways filled with interesting sofas and armchairs, imagining how they would look like in your own space, you could also ascend the oversized spiral stairs to explore the kitchen and office setups on the second floor.
Naturally, the uproar following the store’s sudden disappearance from the location it had occupied for the last decade was to be expected. Thankfully, homeowners and design enthusiasts didn’t have to wait long for Dream Interiors to return.
This time round, Dream Interiors can be found at the spanking new premises of Vanguard Campus. The 2,000 sq ft studio space is designed to resemble the layout of a loft home, complete with full-length glass windows, high ceilings and exposed overhead piping. Amid the suave and industrial-looking interiors lies an assortment of modern furnishing collections from upscale brands, such as Living Divani, Porro, Brokis, Technografika, Woodnotes and Walter Knoll.
Shoppers looking for design inspiration will appreciate the clear segmentation of interior zones, from entertainment areas and living-room settings to walk-in wardrobe and bedroom spaces. Appointments are essential, so remember to drop them a call before turning up at Dream’s door.
Dream Interiors is located at Vanguard Campus, 1 Kallang Junction. Call 6235-0220 to make an appointment, or visit www.dream.com.sg.